The demographic profile of RV owners highlights a diverse mix of lifestyles, preferences, and interests. Approximately 55 percent of RV owners are aged 55 and older, while 34 percent fall within the 18 to 54 age range. A large portion of this population is retired, with only about 30 percent working full-time. Notably, the fastest-growing group of new RV owners comes from Gen Z and Millennials, as adults between the ages of 18 and 34 now account for 22 percent of RV ownership. Household composition data shows that 77 percent of RV owners do not have children living at home. Gender distribution reveals that women make up the majority of RV owners at 59 percent, compared to 40 percent men. Financially, more than half of RV owners—approximately 54 percent—report average household incomes above $65,000, suggesting strong purchasing power and discretionary spending capacity.
From a geographic perspective, Indiana, California, and Texas have the highest concentrations of RV owners. Additionally, many RV purchases occur in states such as Alaska, Delaware, Montana, New Hampshire, and Oregon, where the absence of sales tax offers a financial advantage to buyers. On average, RV owners use their vehicles for around 20 days per year, allowing for extended travel and outdoor recreation. When it comes to camping preferences, 39 percent of RV owners consider themselves casual campers, while 33 percent identify as family-oriented campers. A smaller segment—approximately 1.5 percent—live in their RVs on a full-time basis, and notably, 70 percent of full-time RV residents are women. This trend reflects changing attitudes toward RV ownership, where RVs are increasingly viewed not only as travel vehicles but also as practical and flexible lifestyle solutions.
